

Have you ever wondered how fashion icons create their empire? How the most basic casual wear can be so popular that they become a staple in peoples wardrobe ? James Perse is an example of this kind of designer, and his story shows how a basic idea can lead to a fashion empire.
Growing up in Los Angeles, James Perse was exposed to the best of two worlds, the beach and sports, as well as LA fashion. His father, Tommy Perse, was the owner of a high fashion store, Maxfield, where he spent a lot of his time when he wasn't outdoors.
Being extremely interested in sports, James first designed what he believed was flawed, the baseball cap. After perfecting his baseball cap with immaculate style, fit and colors, in 1991 he put them in his fathers store and instantly attracted clients.
He soon after began making women's t-shirts, tapping into what he believed to be a dry market. In 1996 James founded his first line of women's' knits, which soon progressed into two casual collections; Standard James Perse and James Perse Los Angeles ready-to wear- items. By 1998, his brand expanded into a men's collection and later into children's wear.
In 2003 James Perse opened the first retail store, exhuming the culture and upbringing of James himself. In 2007 they launched the online shopping site, opening the brand to a wider spectrum of people.
This season, be cold weather chic in UGG's Fall and Winter collection of boots. UGG has broken free from the Classic UGG and created a full line of classy, feminine boots that are not only functional but also fashionable.
No need to put your heels in the closet for winter. The UGG Leona, left, is the perfect winter boot that has tread to keep you safe on ice, and waterproof to keep you warm and dry. The wedge adds class and style, so you are not only safe, but stylish. Feminine and comfortable, this wedge boot is and example of how UGG has combined functionality with fashion.
We all know that the holidays are coming up quick, which also means so are those holiday parties. That being said, its never too early to plan your outfit according to the appropriate party. 'Tis the season to let you fashion sense glow. To jump start your brain into fall and winter fashion, here's a breakdown of what to wear for the upcoming holidays.
THANKSGIVING
Food, Family, and fashion? Why let your family hinder your stylish side. Before its gets too cold, express yourself in a classic, casual look. We chose the Winter Kate Grace Silk Chiffon Tunic paired with cozy Nightcap Leggings. Throw a blazer over this and you're good to do. This is classy enough to wear around the family, yet fun and stylish to keep you fashion savvy.